Three means of consumer protection are :
(i) Self-regulation by business Enlightened business firms realise that it is in their long-term interest to serve the customers well. For this, they usually set-up their customer services and redressal cells.
(ii) Business associations Associations of trade,
commerce and business like CII and FICCI lay down the code of conduct for their members for dealing with customers. .
(iii) Government The government can protect the consumers interest by enacting various legislations.