Merits of packaging are:
(i) Self-service outlets Packaging acts as a 'silent salesman' in self-service outlets by providing detailed information about the product.
(ii) Rising standards of health and
sanitation Because of increasing consciousness about health and sanitation, people now prefer to buy packaged goods.
(in) Product differentiation Packaging helps to create differentiation amongst products on the basis of different colour, size and material of the package.