Some of the important features of chain stores are given below:
(i) Location: These shops are located in fairly populous locality to serve the customers at a point which is nearest to their residence.
(ii) Centralized manufacturing : The manufacturing/ procurement of merchandize for all the retail units is centralized at the head office.
(iii) Supervision by Branch Manager : Each retail unit works under the supervision of branch manager who sends daily reports to the head office in relation to cash deposites requirement of stock, etc.
(iv) Pricing policy : The prices of goods in such shops are fixed and uniform for all the units and sales are made on cash basis.