The values ignored by the company are as follows :
1. Compliance of ethical business practice.
2. Protection of the interest of customers.
3.Respecting the consumer rights, right to be heard and right to seek redressal.
Effects of distorting the above values will be:
1. It will impair the image of the company.
2. Customers will show their apathy towards the
company in particular and towards e-business in general.