Following are the functions of retailer
(i) Buying and assembling a wide variety of product from different wholesalers.
(ii) Storing of goods to meet the demand of customers.
(iii) Grading and packing the goods for the convenience of customers.
(iv) Selling the goods by attracting customers attention and creating new demand.
(v) Risk bearing
(vi) Financing by granting credit facilities to consumers and giving advance to wholesalers.